Joe “ZaZa” Peterson opened Zaza Ink in 2001, and the shop quickly built a reputation as the most unique shop in the area, offering custom tattoos and body piercing. Within the doors of Zaza Ink, you will not find the usual flash art covering the walls – instead you find a living room-style waiting room and a front desk with a professional receptionist who greets and welcomes each customer who enters the shop. A koi pond, television and pool table fill the corners of the shop to ensure that his customers feel comfortable and entertained while waiting for their appointment.
This customer-focused philosophy is exactly what Joe intended to accomplish when he and his wife decided to open the shop. At Zaza Ink, every tattoo matters, whether it is the size of a quarter or a quarter sleeve. Customers often marvel at how welcome they feel at the shop versus the “average” tattoo shop.
Having always been intrigued with the origins, artistry and beauty of tattoos, Joe knew early on that it was in his blood, and his passion for the art carried him through his teens until he was able to pick up his first tattoo machine. As the senior artist at the shop, Joe specializing in realism, fine portraits, and bold color work, and is often booked out two to three months in advance. Joe is also a licensed body piercer.
In 2006, Joe set out to bring a tattoo convention back to the Worcester, MA after many years of being without one locally….and just like that, the Massachusetts Tattoo and Art Festival was born. The first event took place in April of 2007 and was a huge success. The brainchild of Joe, the convention is now in its seventh year and its attendance has grown annually. In 2009, the Festival is moved to a larger venue to accommodate its growth and success.
Joe also goes on the road when he he can, doing guest spots and conventions across the country each year. Joe’s work has been published in several magazines, and has won many awards. As an artist and shop owner, Joe is 100% committed to his customers, new and longstanding. Quite often he will open the shop on Sunday to accommodate his loyal customers. It is this dedication and his amazing talent as an artist that has earned Joe such great success over the years. Joe’s success continues to flourish year in and year out, exceeding even his own expectations.
Joe currently resides in Worcester, Massachusetts along wife Irene and two sons. To book an appointment with him please call Zaza Ink at 508-835-6559. To view some of Joe’s work, visit his portfolio.